Reading the Room: How Michigan Dispensaries Are Merchandising for a Smarter Consumer

brands, more strains on the shelf, all working from the assumption that a bigger menu meant a better chance of giving every customer exactly what they wanted. That assumption doesn’t hold up as well anymore, and the dispensaries paying attention have started merchandising differently because of it. The shift isn’t about carrying less out of […]
Small-Batch vs. Mass Market: Where Michigan Cannabis Money Is Going

Walk into most Michigan dispensaries right now and the split is obvious once you know what to look for. On one side of the shelf sits the volume product, brands built for scale, priced to move, familiar in a way that used to feel like a selling point. On the other side is a smaller, […]